IT'S TIME YOU LOVE THE SHOES YOU WALK IN.

We create shoes with a different perspective... a female one. We believe great shoes should feel good inside and out.

We’re inspired by female identity in all its forms and celebrate all of those who identify as female (permanently, occasionally, since today or since forever) encouraging them to embrace who they are and have fun expressing themselves through their style.

Fashion is a powerful tool for self-expression and we understand how important shoes are in the female universe. We're obsessed with bringing you beautiful, high-quality shoes at a price that is delightfully good.

For too long fashion has been about aspiring to be something we’re not, but this is a new day. The time has arrived to celebrate our real, flawless selves. You are perfect, regardless of how far you believe you have to go. All we want is to make sure every step you take is part of a happy stride.

 

For us, this is how great shoes are made...

 

MINDFUL STYLE

Designs that celebrate diverse lifestyles, so you can walk proud whatever your iD. We’re starting with staples, but the family will grow soon. Let us know what’s on your wish list.


BEAUTIFULLY CRAFTED

Made with the highest quality components. Lavish leather and generous padding for shoes that go further. Our shoes are great on the inside too, steel shank provides support for safer heels and durability.


LOVINGLY PRICED

A brand that values your money by offering premium shoes for delightfully fair prices. You deserve it.